VMware Fusion, the first direct-to-consumer software product from Vmware, makes it possible for a fully-integrated Windows operating systems to run seamlessly on the Mac. The packaging and brand were designed to speak specifically to a “Mac” audience in a friendly and approachable way. The package features a double gatefold, that opens in the middle of the box to reveal more in-depth information. The idea of the two worlds coming together is reinforced as the cover flaps come together and meet in the middle when closed. The product is sold worldwide and is often featured on both Amazon.com and in the Apple Store.

Work performed at Cahan & Associates

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