A:M Vodka
A:M Vodka was launched as a premium competitor in the alcoholic energy drink category. The founders’ vision for the brand centered around that time of night when their consumers asks themselves if they’re going to go home and go to bed, or stay out and make that night legendary. We developed a sophisticated brand and package that capitalized on that concept and helped A:M launch with quick success. The aluminum package is a sleek and stylish form for the image-conscious consumer. The iconic rooster and A:M crest heralding the title “Carpe Noctem” (Seize the Night) became a memorable rallying cry for consumers to stand behind. See also: A:M Vodka Identity.